Pure Haircare

The Perfect Balance of Nature and Science

Our Australian owned and made Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle, environmentally friendly hair care regime.

Creating natural hair care solutions without compromising performance has played a key role in the success of our brand. This approach keeps Pure Haircare at the forefront of ‘free from’ and natural hair care solutions.

Our formulas use modern, clean and green ingredients. We have developed and continue to develop safe, gentle and sustainable products, with Pure products using organic ingredients that are 100% certified. We strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives.

Pure Products Use

  • Natural ingredients of natural origin
  • Organic ingredients are ‘100% certified’
  • Biodegradable ingredients
  • Sustainable practices
  • Recyclable packaging
  • Soy inks
  • Vegan-friendly formulations
  • No animal testing
  • No sulphates and parabens
  • No microbeads
  • No formaldehyde
  • No PEG
  • No genetically modified ingredients
  • Gluten-free formulations
Moisture-rich bath and rinse in a light blue container named Goddess

Goddess

BATH AND RINSE

Pure goddess moisture-rich bath and rinse; hydrates, softens and smooths all hair types. Sulphate and paraben-free.

  • A unique blend of Shea Butter, Argan and Marula Oil restores moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Milk honey oat extract boosts moisture and softness.
Nurturing bath and rinse in a light orange container named Precious

Precious

BATH AND RINSE

Pure precious nurturing bath and rinse; repairs and replenishes all hair types. Sulphate and paraben-free.

  • A unique blend of Shea Butter, Argan and Mongongo Oil repairs and replenishes hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
  • Goats milk extracts repairs and softens the hair.
Nurturing bath and rinse in a light violet container named Forever Blonde

Forever Blonde

BATH AND RINSE

Pure precious nurturing bath and rinse; repairs and replenishes all hair types. Sulphate and paraben free.

  • Unique blend of Shea Butter, Argan and Mongongo Oil repairs and replenishes hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
  • Goats milk extracts repairs and softens the hair.
Bath and rinse treatment in a light green container named Up.Lift Volume

Up.Lift Volume

BATH AND RINSE

Pure up.lift volume bath and rinse; revitalises and thickens fine/fragile hair. Sulphate and paraben-free.

  • Blended with Buriti, Turmeric, and Sunflower Oil and exclusive Pure complex™ to make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Buriti Oil contains revitalising Omega 6 Oil which acts as a natural silicone replacement promoting intense hair nutrition, softness, and shine.
  • Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp It also contains antioxidant properties responsible for preventing early hair loss.
Bath and rinse in a light brown container named Colour Angel

Colour Angel

BATH AND RINSE

Pure colour angel bath and rinse; anti-ageing colour fade defence in all coloured hair. Sulphate and paraben-free.

  • Unique blend of Shea Butter, Açai Oil and Pearl Nacre moisturises, repairs and softens fragile, coloured hair.
  • Exclusive Pure complex™ (100% organic extracts) to lock in colour.
  • Marula, Mongongo and Kalahari Melon Oil illuminate coloured hair. Active antioxidants Vitamin E and Açai Oil help fight against colour ageing.
  • Açai extract from the Amazon rainforest is best known for its amazing antioxidant benefits.
Miracle bath in a light brown container named Pearl Miracle

Pearl Miracle

BATH AND RINSE

Pure pearl miracle bath with a mother of pearl; strength repair and colour
protection for all hair types. Sulphate and paraben-free.

  • A luxurious creamy bath of powerful antioxidants helps heal, strengthen and protect all types of damaged hair.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Enriched with keratin and shea butter to provide softer, smoother, silkier feeling hair.
Mask with intense treatment in a light blue cream container

Sacred Mask

TREATMENT

Pure sacred mask intense restorative hydration treatment; for reviving all hair types. Sulphate and paraben free.

  • Miracle healing powers of Argan Oil and Shea Butter blend restores moisture, softens and strengthens all hair types.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Enriched with selective treatment oils, enhances smooth, silky feel for softer, healthier hair.
Miracle Mask with intense treatment in a light pink cream container

Pearl Miracle Mask

MASK

Pure pearl miracle mask intense restorative hydration treatment; strength repair and colour protection for all hair types.

Sulphate and paraben free.

  • Intense hydration mask treatment to reinforce the hair fibre starting in the cortex, helps heal, strengthen and protect all damaged hair.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Enriched with keratin and shea butter to provide softer, silkier feeling hair.
A moisturing treatment in a light pink cream container

Precious Ends

MOISTURISING TREATMENT

Pure precious ends; blended with goji berry oil helps repair split ends, smooth frizz and strengthen damaged hair.

Sulphate and paraben free.

  • Powerful antioxidants and beta-carotene restore and protect against colour fade caused by heat, sun and chemical treatments.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
  • Unique goji berry oil, amino acids and minerals combine to repair damage caused by all types of heat styling.

Hot Potion

HEAT PROTECTION

Pure hot potion; hydrating heat-protecting styling cream for all dry, stressed hair types. Sulphate and paraben-free.

  • Hydrating style control for more touchable, softer, smoother, more silky flowing hair.
  • Speeds up drying time and increases humidity resistance for lasting protection against frizz.
  • Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.

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