We are "Thermal Permanent Straightening Specialists"

Pure hair is thrilled to introduce to you the most amazing and luxurious hair straightening system in the world – the Senscience Thermal Straightening System.

Utilising Japanese style technology direct from Shiseido Laboratories, the system permanently transforms curly. Not only that, the structure and condition is improved and the shine is out of this world!

Please don't confuse this with Keratin straightening, they are not the same. The process we do is permanent! Keratin is not..The hair in the photos below was our most challenging one because of the initial strong curl. All straight now!

How much does it cost?

It costs $660 -$770 and usually takes 5 to 6 hours to perform the service.

What happen when I wash it?

It stays straight! You just dry it as you would straight hair.

How long does it last?

Usually 6 -9 months. It does depend how curly your natural hair is as it grows out.

What is the maintenance?

When the regrowth becomes a issue we just redo it. It is the same process.