Our Australian owned and made Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle, environmentally friendly hair care regime.
Creating natural hair care solutions without compromising performance has played a key role in the success of our brand. This approach keeps Pure Haircare at the forefront of ‘free from’ and natural hair care solutions.
Our formulas use modern, clean and green ingredients. We have developed and continue to develop safe, gentle and sustainable products, with Pure products using organic ingredients that are 100% certified. We strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives.
Pure goddess moisture-rich bath and rinse; hydrates, softens and smooths all hair types. Sulphate and paraben-free.
Pure precious nurturing bath and rinse; repairs and replenishes all hair types. Sulphate and paraben-free.
Pure precious nurturing bath and rinse; repairs and replenishes all hair types. Sulphate and paraben free.
Pure up.lift volume bath and rinse; revitalises and thickens fine/fragile hair. Sulphate and paraben-free.
Pure colour angel bath and rinse; anti-ageing colour fade defence in all coloured hair. Sulphate and paraben-free.
Pure pearl miracle bath with a mother of pearl; strength repair and colour
protection for all hair types. Sulphate and paraben-free.
Pure sacred mask intense restorative hydration treatment; for reviving all hair types. Sulphate and paraben free.
Pure pearl miracle mask intense restorative hydration treatment; strength repair and colour protection for all hair types.
Sulphate and paraben free.
Pure precious ends; blended with goji berry oil helps repair split ends, smooth frizz and strengthen damaged hair.
Sulphate and paraben free.
Pure hot potion; hydrating heat-protecting styling cream for all dry, stressed hair types. Sulphate and paraben-free.